INTERNET  New image of music software firm: new name and Net strategy

Midisoft has been in music software business for more than 12 years, though not very successfully, and now it is changing its name and launching a new strategy. From now on it is titled RecordLab.com. It has announced an Internet strategy, according to which it's becoming a Web portal targeting amateur musicians. RecordLab will present a wide range of services to amateur musicians, helping them to record music. This is an important move for the whole market, because online music and recording industries, according to RecordLab statement, "have focused on the distribution of music over the Internet", rather than creating and delivering "products and content to help musicians, songwriters, and artists realize their dreams".

Midisoft was well known among musicians, so RecordLab has chances to win a large audience. It plans to offer music services as well as new class of Internet-based music products. The market for amateur musicians takes off well thanks to the popularity of MP3 format. "The emergence of the MP3 phenomenon represented a dramatic change for the recorded music industry," RecordLab CEO Larry Foster said. "RecordLab.com intends to create the same type of sensational transformation for the music creation industry".

The launch date for the new site has not been set yet.